Keeper paw
Cleanest current mark. The wordmark carries Voice.AI.
Brand guide v1
Premium whimsy for the guest experience economy.
Zoo Voice.AI is a focused, light-theme brand for managed AI voice agents in zoos, wildlife parks, safari parks, aquariums, and family attractions. It should feel friendly, high-end, operationally useful, and unmistakably more niche than a generic AI services site.
Logo system
Three marks for launch exploration.
The system combines a speech bubble and polished paw print. The mark should stay rounded, simple, and readable at small sizes, with the wordmark carrying the Voice.AI meaning.
Usage notes
Use the full wordmark in nav, proposals, and social headers. Use the badge for sales decks and one-off creative. Use the compact mark for favicon, app icon, and small UI spaces. Prior logo explorations are preserved in `/brand/originals/`.
Soft headset
Headset wraps the bubble with the least extra weight.
Halo headset
Most obvious voice cue; a little more technical.
Air headset
Lightest service cue with small floating ear pads.
Color
Light, pastel, and still grown-up.
The palette should avoid dark SaaS sameness. Ink gives the system authority, while lagoon and coral keep the brand distinctive and lively.
Cream
#FFFAF0
Warm page base
Lagoon
#4FB3B0
Primary accent
Mint
#C8F3DD
Soft success
Sky
#C9E9FF
Guest support
Coral
#FF8D78
CTA energy
Ink
#17313B
Premium contrast
Typography
Rounded display, clean body.
Use a rounded, confident display face for headlines and a highly readable sans for body copy. Keep letter spacing at 0 and let the friendliness come from shape and rhythm.
UI shape
Soft product surfaces.
Buttons can be pill-shaped. Repeated content cards should stay modest with 8px radius. Product mockups can be more rounded to signal warmth.
Imagery
Show the workflow.
Prefer product-style mockups, ticket flows, call summaries, and booking boards over generic wildlife photography.
Voice and copy
Helpful, specific, and lightly playful.
Zoo Voice.AI should sound like a guest experience expert who happens to be deeply technical. The brand can smile, but the copy should always return to operational clarity.
Copy rules
- Cheerful, capable, and clear.
- Guest-friendly without sounding childish.
- Operationally specific: hours, tickets, events, handoffs, and staff relief.
- Optimistic about AI, but always grounded in real guest outcomes.
Best CTA language: "Build my zoo demo", "Hear real calls", "Plan peak-season coverage", and "Route guest questions faster".
Homepage hero concepts
Fun enough to be memorable, real enough to sell.
Live guest call
Lead with the phone/chat mockup and show questions being resolved into ticket links and calendar actions.
Peak season command
Lead with an operations board: simultaneous calls, route status, and staff handoffs.
Experience booking
Lead with birthdays, field trips, memberships, and VIP encounters becoming structured revenue opportunities.